Can you "Believe" it?

I was flipping through the latest issue of Entertainment Weekly today when I noticed a smell emanating from the pages. I soon found the source, an ad for Britney Spears new fragrance, Believe. Now I don't want to get on the Britney bashing bandwagon, but this seems very strange to me. First, there was the breakdown where she shaved her head. Either it has grown back quickly, or that's a wig. Next was the less than stellar performance on MTV. Then her kids were taken away from her as she was declared an unfit mother. Is this the best time to release a new product? I guess it's appropriately named, someone must believe that her fortunes are ready to turn around. I however have no such faith.