
That story you saw on the news last night might have been cleverly disguised pr from some corporation. Read more
here.It seems companies send out pre-recorded segments and local news outlets sometimes use parts or all of the reports in their newscasts. These are called vnr's, video news releases. So if you see a segment on a new product or medical procedure, is it really an objective consumer education report, or an attempt by some corporation to introduce you to their product? Maybe the station doesn't have enough news personnel or resources to always dig up their own stories or maybe they feel there's some good info in the vnr. Whatever the case, if they didn't verify the claims in the report, should they be airing it? Now I'll be watching with an even more cynical mind tonight. And if you happen to see a segment about how listening to Steve Parker can make you smarter, happier, healthier, even richer, I hope you believe every word of it!